Futuring media

2020 Media Futures is a fine example of a collaborative futuring project.  The topic is specific (Canada’s media landscape), but the practices are quite general.

2020MF uses a variety of futures methods:

  • Environmental scanning, or signals from the media future.  These are primarily news stories, arranged under general futures rubrics (Social, Technological, Economic, Ecological, Political, Values, or STEEPV) and media-specific topics (books, tv, etc).
  • Trend analysis.  2020MF determined a series of likely, powerful forces, again arrayed against STEEPV categories.
  • Driver identification, or the forces underpinning the already-selected trends and signals.  Read the full page for a good description of how they managed the group work.
  • Critical uncertainties, the powerful forces which could still appear in very different forms, unlike trends.  Note the way these are very industry-specific:

Critical uncertainties for Canadian media in 2020.

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